Take Control of your Briefs

This workshop is designed to help delegates develop a single minded brief and to understand the importance of this by seeing the difference between a single minded and effective piece of communication vs confusion.

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The aim of this training is to enable the delegate to be able to handle themselves at a Client briefing, and in doing so, be able to put together a better creative brief, avoiding time wasting for creatives that leads to unnecessary rebriefs.

It’s also about helping them find the ‘insight’ to make the brief truly inspirational.

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This can either run as a 4-hour workshop, or, as a full day role reversal, see both options overleaf.

 

For Account handlers/junior planners up to Account Director level.

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