Take Control of your Briefs

This workshop is designed to help delegates develop a single-minded creative brief and to understand the importance of this by seeing the difference between a single-minded and effective piece of communication vs confusion.
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The aim of this training is to enable the people to be able to handle themselves at a Client briefing, and in doing so, be able to put together a better creative brief, avoiding time-wasting for creatives that leads to unnecessary rebriefs.
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It’s also about helping them find the ‘insight’ to make the brief truly inspirational.
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In three sessions with pre-work and homework in between.
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Part 1 – 90 mins
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Delegates present pre-work
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How to get an objective brief
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Homework (20 minutes) after the session
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Part 2 - 90 mins
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Present homework
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How to write the brief
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Homework 30-45 minutes
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1-2 tutor time for 20 minutes per pair
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Part 3 – 1 hour
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Delegates present back
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Some watch outs, check learning
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For Account handlers/junior planners up to Account Director level. 10 delegates Max. 5 hours​
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