Take Control of your Briefs
This workshop is designed to help delegates develop a single-minded creative brief and to understand the importance of this by seeing the difference between a single-minded and effective piece of communication vs confusion.
The aim of this training is to enable the people to be able to handle themselves at a Client briefing, and in doing so, be able to put together a better creative brief, avoiding time-wasting for creatives that leads to unnecessary rebriefs.
It’s also about helping them find the ‘insight’ to make the brief truly inspirational.
In three sessions with pre-work and homework in between.
Part 1 – 90 mins
Delegates present pre-work
How to get an objective brief
Homework (20 minutes) after the session
Part 2 - 90 mins
How to write the brief
Homework 30-45 minutes
1-2 tutor time for 20 minutes per pair
Part 3 – 1 hour
Delegates present back
Some watch outs, check learning
For Account handlers/junior planners up to Account Director level. 10 delegates Max. 5 hours