Take Control of your Briefs

This workshop is designed to help delegates develop a single-minded creative brief and to understand the importance of this by seeing the difference between a single-minded and effective piece of communication vs confusion.

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The aim of this training is to enable the people to be able to handle themselves at a Client briefing, and in doing so, be able to put together a better creative brief, avoiding time-wasting for creatives that leads to unnecessary rebriefs.

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It’s also about helping them find the ‘insight’ to make the brief truly inspirational.

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In three sessions with pre-work and homework in between.

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Part 1 –  90 mins

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• Delegates present pre-work 

• How to get an objective brief

• Homework (20 minutes) after the session

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Part 2 - 90 mins

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• Present homework

• How to write the brief

• Homework 30-45 minutes

• 1-2 tutor time for 20 minutes per pair

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Part 3 – 1 hour

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• Delegates present back

• Some watch outs, check learning

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For Account handlers/junior planners up to Account Director level.  10 delegates Max.  5 hours​

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